American Apparel Fires Back at British Advertising Standards Authority Over Banned ‘Overtly Sexual’ Ads
Yesterday, the British Advertising Standards Authority (ASA) ruled in favor of a complainant who claimed that two ads from American Apparel’s website were offensive because they sexually objectified women.
It’s not exactly new territory for the L.A. based brand, which has received complaints about its provocative advertising for years.
Still, it’s the second time the ASA has come down on American Apparel for images that live only the brand’s website–not in a magazine or on a billboard. A source in American Apparel’s marketing department accuses the ASA of simply banning them to get attention. (Pot, kettle, black, etc.)












