Kenneth Cole Gets Social Media Savvy for His Return to the Runway
Kenneth Cole returns to the runway tonight after a seven year hiatus. But don’t expect a traditional runway show.
After all, this is the guy who, 30 years ago, first showed his line of shoes in a movie trailer on a city street during the FFANY (Fashion Footwear Association of New York) shoe show instead of going the conventional (and more expensive) route and renting a showroom space. (He had to register his company as Kenneth Cole Productions to get the permit).
For tonight’s show expect a social media onslaught.








