LOS ANGELES–The famed Hollywood Forever cemetery played host to quite the quintessential all-American hipster summer soiree on Wednesday night as cool kids Joel Madden, Andrew Garfield, Sarah Silverman, Jenny Lewis, Scott Sternberg, George Kotsiopoulos and more gathered to fete Band of Outsiders, Net-a-Porter and Mr. Porter.
To set the tone, plenty of Pabst Blue Ribbon beer, RC Cola and warm weather fare (meatball sandwiches, potato chips, macaroni salad and more) were served up to the stylish crowd of industry insiders mingling amongst tombstones and morbid memorial sites.
“The cemetery totally creeps me out, but I came anyway to support the brand,” laughed Madden, carrying his personal picnic basket while scouting out a supreme spot on the grounds to watch the screening of the classic 1979 film Meatballs, starring Bill Murray. “They have been doing basic before anyone else. Now basic is actually very big, but Band of Outsiders was years ahead. They just do it right.”
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