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Wednesday August 10th, 2011

Steven Tyler Is the Face and “Inspiration” For New Macy’s Line Featuring “Rock Scarves”
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Steven Tyler Is the Face and “Inspiration” For New Macy’s Line Featuring “Rock Scarves”

Steven Tyler is enjoying his umpteenth resurgence as a pop culture commodity right now with his popular stint as a judge on American Idol. A long-time style icon, and still proving he has a good eye–he was an early adopter of the hair feather extension, after all–Steven Tyler is the inspiration for a new contemporary clothing line called Andrew Charles. The line will be exclusive to Macy’s, and will be sold in the store’s Impulse department.

Andrew Charles is the brain child of Andy Hilfiger, brother of Tommy (who isn’t involved in this endeavor). The Hilfigers are well-documented supporters of the music industry, and Andy told WWD, “I grew up on Aerosmith and Steven Tyler. I’ve always loved his music and his style.” Andy was involved in J.Lo‘s Sweetface line, so the blurring of music and fashion is familiar to him.

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Published at 3:03 PM