Is Ann Taylor’s “J.Crew” Strategy Paying Off?
Over the last two years, Ann Taylor has made a noticeable effort to bring its apparel and accessories offerings out of the naughts and into the new, uber-fashion-conscious decade.
In fact, many industry insiders we’ve spoken to about AT’s reformation have noted: “They’re trying be J.Crew.” Evidence of this marketing scheme can be found in the retailer’s newfound preppy-meets-glam aesthetic. The company also recently inked a deal with the CFDA/Vogue Fashion Fund to host a runway show in Los Angeles this October.
