Ever since the US Open began Monday, something very funny has been happening over at WWD. The industry newspaper–dedicated to reporting the comings and goings of the fashion and beauty world–has been talking grand slams and sports stats.
We’ve been noticing tennis-related posts popping up on all sorts of fashion-related sites. In the past few days, NY Times has run a piece dissecting female players’ hairstyles, WWD has reported on Ryan Harrison’s “brat attack”, NOWNESS premiered a dramatic, smoke-filled video starring tennis A-listers taking swings, and Vogue has run several tennis-themed features including a profile on the sports’ newest stars and a look at Maria Sharapova’s fashion cred.
Yes, some of these have been legitimately fashion-related, but it’s still a whole lot more industry buzz than has been given to other sports (Can you imagine a football-related headline on WWD!?)
Let’s take a look at the evolution of the fashion industry’s love affair with tennis.