Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Tuesday May 24th, 2011

Sally’s Styling Seminary: The Fashion Show Process Part 1–Looks
Sally's Styling Seminary

Sally’s Styling Seminary: The Fashion Show Process Part 1–Looks

This past February I had the pleasure of working with one of my favorite menswear designers, Antonio Azzuolo, styling his Fall Winter 2011 presentation at NYC Fashion Week. Antonio has been gracious enough to allow me to share a photographic documentation of our working process for the presentation. Rather than writing a long description about the process, as I have for this column in the past, I thought it would be cool to show you guys the pictures we take each step of the way instead. This way you can begin to see how the process takes shape in the stylist/designer working relationship.

The looks process is the first step of putting the show together. It is different from fittings because the stylist is trying the outfits on one model, instead of various models.The looks model starts to disappear, and a stylist can just see the clothes.

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Published at 4:45 PM