Aquatalia is re-issuing their Rhumba boot–the style Kate Middleton famously played field hockey in while pregnant–online today. And, of course, it’s all thanks to Kate.
“When the Rhumba was first issued we had no idea it would be such a success, so the production was small,” Rena Krasnow, the Creative Director of Aquatalia, explained. Then Middleton came along and sales soared. According to Krasnow, every time the Duchess of Cambridge is pictured wearing the Rhumba there’s a “significant” jump in traffic on Aquatalia’s site.