You could call 2010 the year of concept-driven online retailers. It seems like every other week, a new e-commerce site or social networking platform pops up on the interwebs. But if you thought every possible permutation of fashion/tech start-up had launched by now, think again.
A new one called Fabricly soft launched last week and sure, some parts of it sound familiar–like selling only exclusives from a curated selection of emerging designers and adding editorial content (Of a Kind), allowing users to give feedback (Desquval and others), and being an overall platform to boost the careers of young designers who wouldn’t otherwise have the resources (FashionStake, Style Trek, and FarFetch). But Fabricly has one pretty major component that none of these other sites have: They provide start-to-finish support for emerging designers, including sample-making, sourcing, production, and if desired, additional wholesale assistance, all with the additional benefit of Fabricly’s full marketing and public relations resources. And all at no cost to the designer.