Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Aslaug Magnusdottir

Wednesday February 6th, 2013

Fashionista 50: The Most Influential People in New York Fashion Right Now
The Business

Fashionista 50: The Most Influential People in New York Fashion Right Now

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To survive in this business, you’ve got to have more than talent. You’ve got to be shrewd, savvy, determined—and a crazy-hard worker.

So here’s our list of the 50 most influential people working in New York fashion right now. To compile the list, we used our own knowledge of the industry combined with advice from inside sources.

Let us know what you think: You’ll find the entire Fashionista 50 list below. Click on the person’s name to read a full bio. And if you really want to click through the whole slideshow, you can do so here.

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Published at 12:40 PM

Wednesday June 27th, 2012

Best Giveaway Ever: $5,000 to Moda Operandi
Webvertorial

Best Giveaway Ever: $5,000 to Moda Operandi

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We had a hard time writing about this because we want this giveaway all to ourselves. Moda Operandi, Lauren Santo Domingo and Aslaug Magnusdottir’s revolutionary e-commerce site that allows users to buy looks straight off the runway, is giving away a $5,000 shopping spree to one lucky reader. Yes, we said FIVE GRAND. That’s enough to buy the Peter Pilotto resort dress of your dreams (like the ones pictured at left), the Sigerson Morrison shoes to go with it, and maybe a Band of Outsiders blazer or Thom Browne top, just because you can.

One of our favorite places to shop online, Moda Operandi was the first and is still the only place where you can shop ready-to-wear almost in real time–just after it leaves the runway, and months before it ever hits stores. Talk about instant gratification.

So I guess we have to give you the link to enter this most awesome giveaway: Click here to enter.

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Published at 2:00 PM

Tuesday June 12th, 2012

Moda Operandi Gets a Whopping $36 Million in Funding from LVMH and IMG, Plans to Launch Traditional E-Commerce
Shopping

Moda Operandi Gets a Whopping $36 Million in Funding from LVMH and IMG, Plans to Launch Traditional E-Commerce

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Moda Operandi, the site that brought us the online trunk show–allowing shoppers to buy looks hot off the runway–has had stratospheric success since it launched back in February 2011 with its unique sales model. And it’s about to get bigger and even more innovative.

Moda Operandi just announced that it received a round of funding to the tune of $36 million. Condé Nast, a previous investor, threw some money at the company again, as did LVMH and IMG for the first time. Think about the possibilities: Helmed by co-founders Aslaug Magnusdottir (formerly of Gilt Groupe) and Lauren Santo Domingo (formerly of Vogue) and armed with investments from some fashion business heavy-hitters, the online retailer is perfectly positioned to change the way people shop for fashion.

So what exactly is the company going to do with this round of financing?

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Published at 12:26 PM

Monday July 11th, 2011

Moda Operandi is Collaborating With Polyvore on a Contest Where You Get to Dress Lauren Santo Domingo and Aslaug Magnusdottir
Fashion Is Fun

Moda Operandi is Collaborating With Polyvore on a Contest Where You Get to Dress Lauren Santo Domingo and Aslaug Magnusdottir

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Starting today, users of Polyvore will not only get to put together outfits for Moda Operandi co-founders Lauren Santo Domingo and Aslaug Magnusdottir, but might actually win something for it. Participants must create a head-to-toe look for either Lauren or Aslaug. The two of them will personally choose one winner to receive the very cute Eddie Borgo’s Bear Trap Bangles pictured below and a $200 gift card to be spent on Moda Operandi.

We’re guessing, then, that the winner will be chosen based on what the two stylish girls feel is the closest to something they would actually wear.

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Published at 7:00 PM

Monday March 14th, 2011

Moda Operandi’s Aslaug Magnusdottir Talks Isabel Marant, Layaway for the Elite, and Why LSD Was Her Top Choice for a Partner
The Business

Moda Operandi’s Aslaug Magnusdottir Talks Isabel Marant, Layaway for the Elite, and Why LSD Was Her Top Choice for a Partner

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Innovations in retail are few and far between. In 2007, I remember hearing about Gilt Groupe and thinking, “this is going to change the way people shop.” Over the last four years, the flash sales site has certainly altered our idea of a discount.

But I’d argue that Moda Operandi–a new platform that allows users to buy pieces right off the runway–is equally as innovative, if not more so.

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Published at 3:30 PM

Friday January 7th, 2011

Fashion News Roundup: Crystal Renn for Jimmy Choo, Drew Barrymore Wears Jil Sander Spring 2011 and People Are Weirded Out, and More on LSD’s Moda Operandi
Fashion News Roundup

Fashion News Roundup: Crystal Renn for Jimmy Choo, Drew Barrymore Wears Jil Sander Spring 2011 and People Are Weirded Out, and More on LSD’s Moda Operandi

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Crystal is Choo’s New Girl: Crystal Renn continues her hot streak by landing the latest Jimmy Choo campaign, replacing Amber Valetta. {The Cut}

EBay’s New ‘See It On’ App Let’s You Virtually Try On Sunnies: Could this be the future of shopping? EBay’s new “See It On’ “augmented reality feature” lets users with the iPhone 4 virtually try on sunglasses. For now the app is limited to certain styles of sunglasses but EBay has plans to expand the feature to include more designs in the future. {WWD subscription required}

More on LSD’s Moda Operandi: Moda Operandi’s co-founder, Aslaug Magnusdottir (she’s the former head of merchandising at Gilt Noir), opened up to Blackbook about her forthcoming e-commerce venture with Lauren Santo Domingo. {Blackbook}

Baby Gaultier: Gaultier is launching a line for little ones–really little ones, aged new born to two–called Gaultier Bebe. The collection will include knitted dungarees, sailor shirts and bodysuits in Gaultier’s signature red, white and blue. Perfect for the baby who has everything. {Vogue UK}

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Published at 1:35 PM