When news broke a few months ago that Balmain was launching a more affordable second line, the question on everyone’s mind was: “How much will a T-shirt cost?” The answer? About $172.
The first collection for Pierre Balmain (as the lower-priced line will be called) will hit stores this December for Spring 2012, WWD is reporting. The prices will range from $172 for a tee to $1,291 for eveningwear. Not exactly Zara prices, but certainly more attainable than the main line. The line will include men’s and women’s categories. Balmain has its sights set on the international market with this line, with planned store openings in Hong Kong, Milan, Paris, and Rome.
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