Well here you go: Barneys‘ full fall campaign starring Carine Roitfeld has been released on WWD. And we didn’t even have to wait a whole day to see it! Carine isn’t the only Roitfeld in the campaign. Her progeny Vladmir and Julia also share the spotlight, along with model Natasha Poly.
Of course, the whole clan looks gorgeous and very Carine-ified, decked out in nearly all black Rick Owens, Givenchy and The Row and shot by Mario Sorrenti. Nice work, Miss Roitfeld!
Click through to see the whole thing.
Photos from what appear to be the Barneys New York fall campaign featuring Carine Roitfeld have hit the internet, thanks to a Tweet from Jim Shi and the ace sleuths at the Fashion Spot (of course). It was announced back in March that Roitfeld had teamed up with Barneys to guest edit and style their fall catalogue and campaign with Mario Sorrenti behind the lens. And now it appears she’ll be modeling in Barneys fall campaign as well.
We can’t wait to see more of “Carine’s World”. Click through to see another leaked photo from the campaign (we hear it’s in September’s Vanity Fair).
If you’re familiar with Barneys New York–one of the city’s, nay, the world’s, best department stores–then you ought to be familiar with Amanda Brooks. Ms. Brooks, the fashion director, is a somewhat new addition to Barneys, having joined in February. Prior to her position uptown, Ms. Brooks worked as brand consultant for everyone from DvF and Roger Vivier to Chanel and Tod’s. She’s most certainly wise in the ways of fashion. But if that’s not clear from her resume, then just take a look at her personal style–she’s got a closet that makes any editor jealous. Brooks has already done quite a few interesting things at Barneys–see Daphne Guinness, Carine Roitfeld for proof–and we’ll continue watching her work at the Madison Avenue landmark closely.
There’s a ton of interesting stuff happening at Barneys right now. Carine Roitfeld’s styling gig and Daphne Guinness’ Met Ball windows are probably the most exciting. But we’re still very much enthralled with newly-anointed fashion director Amanda Brooks and how she’ll guide the store’s buy.
That’s why we were particularly excited to head over to the store-with-the-black-awnings for a casual breakfast chat between Brooks and Barneys’ favorite Joseph Altuzarra. Outfitted in the designer’s spring collection, Brooks asked Altuzarra all about inspiration, working with retailers, and why he doesn’t design with skinny models in mind. A few things we learned:
New York will be seeing a lot more of Carine Roitfeld in the coming months. She’ll be front row at New York fashion week for the spring shows, and buzzing about an iconic New York department store. The former Paris Vogue editor has teamed up with Barneys New York to serve as guest editor and stylist for the luxury retailer’s fall ad campaign, catalogue and mailers. She’ll also have a hand in styling Barney’s windows, to be revealed in September.
“It’s a new kind of project for me,” Roitfeld told WWD. “It’s good to have a new life, because now I can do projects that I never dreamed of before.”
She continued, “For me…to be able to participate in this project with [Barney's], and be visible during the next fashion week in New York, is my dream come true…to a French girl, it’s a big, big dream.”
Roitfeld’s project with Barney’s has many components.
Barneys Warehouse Sale
Deal: 50% to 75% off clothing, shoes, accessories, and housewares
When/Where: Thursday, February 17 through Sunday, March 6. Thurs, Feb 17 8am—9pm, Mon—Fri 10am—9pm, Sat—Sun 10am—7pm. 225 W. 17th St between Seventh and Eighth Aves (no phone)
Deal: Up to 70% off fall accessories from labels like Camilla Skovgaard, Linda Farrow, and Rag & Bone
When/Where: Through Monday, March 7. Mon—Sat noon—8pm, Sun noon—7pm. 181 Mott St between Kenmare and Broome Sts (646-410-2197)
This morning may have brought yet another resignation of a longtime Barneys employee–this time it was Michael Celestino, who ran store operations for 20 years–but the changes aren’t just happening internally.
The Madison Avenue flagship recently revealed new awnings–black lattice instead of red cloth–and everything red has been removed from the store, replaced by black and white.
Barneys’ Spring 2011 campaign–”Backstage”–also captures the store’s new slick black and white theme. The images were taken behind the scenes at New York, London, Milan, and Paris Fashion Weeks by the likes of Nan Goldin, Juergen Teller, and Raymond Meyer. The spread reminds us of New York Look–the mag’s brilliant/defunct biannual publication.
Guillaume Henry, the handsome designer behind the revival of French couture house Carven, just ended a whirlwind trunk show tour of the US, visiting Barneys New York locations in San Francisco, Los Angeles, Chicago, and yesterday afternoon, the store’s Madison Ave flagship. This was the first time he’s been able to meet his American customers, a rabid fan base that has grown rapidly since the label relaunched at a contemporary price point in Spring 2010. (A quick fashion history lesson: Carven began as a Paris couture house in 1945, known in the 1950s for dressing royals.)
“What’s interesting is that they all wear Carven so differently in each city,” he told Fashionista yesterday. “They all want different things.”
And thus far, Henry’s been able to deliver, with a mix of refined wardrobe basics inspired by 1950s couture, the era in which Carven was initially so popular. “Many of the shapes we use–the cocoon shape, the ballerina–are from that time. But we’ve updated them to look modern,” he says. “Mrs. Carven wanted to be cool, and she was, but what was cool then is different from what is cool now. We want our clothes to be right for now.” So while he’s taken a peek into the archives to understand who the Carven lady was, those looks don’t entirely define who she currently is.
As for how the house is able to bring couture-like garments down to a contemporary price point?
Forget about fashion directors and window dressers. The biggest news coming out of Barneys since CEO Mark Lee came aboard is that the luxury retailer is
dropping Prada handbags and women’s ready-to-wear from its stores. Update: We’ve heard from a source within Barneys that the real reason for the break up is not because of Barneys being unhappy with Prada, but because of a disagreement about leasing. (Prada wanted to lease its space in the store like it does at other department stores; Barneys doesn’t do that.) And that the decision was made before Lee even got to Barneys.
The Prada handbags section will be replaced by Valextra, a handbag line that’s exclusive to Barneys. (We’re sure you’ve heard of it–they’ve been shilling it like crazy for the past couple of years.) The store will still carry Prada men’s ready-to-wear and Prada shoes for both sexes.
After months of speculation, Amanda Brooks has been hired as the new fashion director of Barneys New York. “I have long admired Amanda and her effortless blend of luxury and individual style. Her unique perspective on fashion mirrors what Barneys represents and we feel very fortunate to have her join the team,” said Daniella Vitale, the company’s new chief merchandiser, in a statement. She begins February 7, just in time to sit front row at New York Fashion Week.
While much of our generation knows Brooks as more of a socialite and personal style icon, penning the guide I Love Your Style in 2009, she also has plenty of legit fashion cred. Her most recent position was director of fashion at William Morris, where she worked with Chanel, Tod’s, and American Express on marketing, advertising, and image building. As an independent consultant, she worked with DvF, Tory Burch, and Roger Vivier. She was also at one point the creative director of Hogan, as well as Tuleh. She has also written for top notch publications, such as Vogue and The New York Times.
We’ve always thought of Brooks as more of a Bergdorf girl, so it’ll be interesting to see how she adapts her uptown sensibility to the decidedly downtown Barneys brand.
Even if you’re not stuck in that blizzard, who wants to go outside unless they absolutely have to? I know I don’t. That’s why I’ve put together a list of online sales I’ll be snooping around this week.