There’s nothing sexy about bed bugs except not having bed bugs. At least that’s what NYC-based pest control firm M&M Environmental believes. So they decided to take a slight departure from the extermination business to put out a line of t-shirts so folks can advertise their availability and the fact that they don’t have bed bugs (they even produced a photo shoot with real models to advertise said tees). T-shirts read “Date Me I’m Bed Bug Free” and “BBFF”–that’s bed bug free forever.
It’s not a total stretch to bring fashion and bed bugs together–NYC retailers (Hollister, Abercromber & Fitch, Victoria’s Secret and Juicy Couture to name a few) and even one fashion glossy (thank goodness you moved Elle!) were all infested in 2010.
The idea for the tees came about after Natalie Raben, M&M’s communications and marketing director, got bed bugs herself.
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