Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Wednesday August 1st, 2012

Fashion News Roundup: More Lady Gaga Fame Ads, Urban Outfitters May Have Bed Bugs and DvF is a Granny (Again!)
Fashion News Roundup

Fashion News Roundup: More Lady Gaga Fame Ads, Urban Outfitters May Have Bed Bugs and DvF is a Granny (Again!)

Lady Gaga revealed a second ad for her fragrance Fame on her Twitter account – thankfully she’s a bit more covered up in this one. {Twitter} We know that “devil may care” attitude is part of the Urban Outfitters brand, but we think a potential bed bug infestation might be worth more than a shrug Read more →

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Published at 2:15 PM

Thursday July 7th, 2011

NYC Pest Control Firms Aims to Sex Up Bed Bugs With Line of Tees
Fashion Is Fun

NYC Pest Control Firms Aims to Sex Up Bed Bugs With Line of Tees

There’s nothing sexy about bed bugs except not having bed bugs. At least that’s what NYC-based pest control firm M&M Environmental believes. So they decided to take a slight departure from the extermination business to put out a line of t-shirts so folks can advertise their availability and the fact that they don’t have bed bugs (they even produced a photo shoot with real models to advertise said tees). T-shirts read “Date Me I’m Bed Bug Free” and “BBFF”–that’s bed bug free forever.

It’s not a total stretch to bring fashion and bed bugs together–NYC retailers (Hollister, Abercromber & Fitch, Victoria’s Secret and Juicy Couture to name a few) and even one fashion glossy (thank goodness you moved Elle!) were all infested in 2010.

The idea for the tees came about after Natalie Raben, M&M’s communications and marketing director, got bed bugs herself.

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Published at 1:00 PM