Are Brands Overusing the Word Heritage?
Leah’s at the Pitti Uomo tradeshow in Florence this week, and undoubtedly she’s come across several “heritage” brands at the hundreds of booths shilling their earnestly designed shoes, jackets and jeans to the world’s top menswear buyers and editors.
The term “heritage” is commonplace in menswear—and beyond—thanks to the fashionable revival of traditional English brands (Barbour, Belstaff) and Made-in-America labels (Alden, Carhartt).
But with the introduction of Portland, Oregon-based Pendleton Woolen Mills’ new “heritage collection” last week, we wondered: has the use of the word “heritage” reached a saturation point?
