And the musical chairs continue. Former BCBG Max Azria Group president Ben Malka is Halston’s new chairman and CEO, WWD is reporting.
Malka, a former medical student, brings 16 years of experience in the trenches at BCBG, including a close relationship with Bloomingdale’s. According to the trade, Bloomie’s will carry Halston Heritage for the first time this fall. Not a bad score for a brand that’s had a hard time re-establishing an identity.
Halston is still without a creative director for its designer collection since Marios Schwab’s contract wasn’t renewed, but there’s speculation that Marie Mazelis, the former creative director of BCBG, may come on board at Halston.