Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Benefit

Friday April 12th, 2013

Finding the Perfect Mascara
Fashionista's Guide To

Finding the Perfect Mascara

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Most women probably agree that a good mascara is absolutely essential to any beauty routine. Or at least that’s what makeup companies think, if the sheer and utterly confusing amount of mascaras on the market is any indication. There are volumizing, thickening and lengthening formulas; bristle, plastic, curved, and straight wands; ones that declump, ones that purportedly help your lashes grow longer–there’s even mascaras that vibrate. But with so many options on the table, how does one even begin to choose the right mascara for herself?

We decided to ask some experts to help us demystify mascara. They helped us decode everything from brush shape to how to apply it. What follows is a review of the 15 latest and greatest mascaras on the market. Read on:

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Published at 12:25 PM

Wednesday January 23rd, 2013

Monday November 26th, 2012

Killer Style: How to Dress Like A Hitchcock Heroine
Fashion Film

Killer Style: How to Dress Like A Hitchcock Heroine

by Leah Chernikoff, Tyler McCall, Zanele Mji

Hitchcock, the Oscar-vehicle starring Anthony Hopkins as Hitch and Scarlett Johansson as Janet Leigh, hit select theaters this past weekend. There hasn’t been much fashion buzz about the film aside from Scarlett Johansson’s Psycho-themed V cover, which focused more on her scream than her clothes (as well it should have), but we’ve always had a soft-spot for the fashion in Hitchcock’s films.

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Published at 6:38 PM

Thursday November 15th, 2012

Benefit Helps You Spot the Four Types of Boyfriends to Avoid
Webvertorial

Benefit Helps You Spot the Four Types of Boyfriends to Avoid

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Benefit believes that makeup should be fun–and so should your life! That’s why they’ve enlisted comedienne Sarah Colonna of Chelsea Lately & NBC’s upcoming Life As I Blow It to help you root out the four worst kinds of men to date. From the Mooch to the Quick Draw, these are dudes you don’t want to be in a relationship with.

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Published at 2:00 PM

Tuesday February 21st, 2012

Fashion News Roundup: The Kardashians Are Getting Sued Again, Tyra Banks is Graduating from Harvard Buisness School, and NYFW Was More Diverse This Season
Fashion News Roundup

Fashion News Roundup: The Kardashians Are Getting Sued Again, Tyra Banks is Graduating from Harvard Buisness School, and NYFW Was More Diverse This Season

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Kardashians Slapped With Another Lawsuit for Endorsing Yet Another Questionable Product: Will these ladies ever learn? Khloe and Kim are facing a pending lawsuit over the QuickTrim dieting supplement. Apparently, the product contains high levels of caffeine, which detractors say are both unsafe and ineffective when it comes to losing weight. {Page Six}

Tyra Banks to Graduate From Harvard Business School: Models are smart ya’ll, and Miss Tyra Banks is living proof. The retired model cum media mogul is about to get her degree from one of the most renowned business schools in the world. Her advice for success? “Don’t chase the money, even if you want to be a banker. Chase the passion. Chase the dream.” Easy for someone with lots of money to say! Either way, congrats to Ms. Banks! {E! Online}

New York Fashion Week was the Most Diverse It’s Been in A Minute: The overwhelming majority (79.9%) of models who walked last week were white, but Jezebel found that NYFW was especially (term used loosely) diverse this year. Asian models represented the largest minority group at 8.8% , followed by black models making up 8.0% of the overall demographics. These are still rather paltry percentages if you ask us, but as they say: baby steps. {Jezebel}

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Published at 2:30 PM

Friday August 5th, 2011

New Consumer Study Finds that Both French and American Women Lie Their Faces Off About Makeup Use
Beauty

New Consumer Study Finds that Both French and American Women Lie Their Faces Off About Makeup Use

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Benefit’s new mascara, called “They’re Real!” is accompanied by the cheeky ad at left. This Benefit campaign is a little jab at the beauty industry, which has found itself in a heap of trouble lately for photoshopping ads–mascara ads in particular have a long, tawdry history of showing lashes enhanced by things other than mascara.

Makeup itself, if you think about it, is sort of a lie. Concealer hides our scars and blemishes. Mascara makes our lashes look longer and our eyes bigger. Blush makes us look like we’ve just emerged from a romantic interlude, thus making us more attractive to potential mates.

Have you ever thought about how much you lie about things, and lie about your beauty habits in particular? (Me, fake bake? No way! I was totally out in the sun all day yesterday!) To further promote the mascara, Benefit commissioned a consumer study of French and American women to determine how much they lie about makeup. They surveyed 300 women in each country between the ages of 18 and 54. The results are fascinating.

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Published at 11:45 AM

Friday April 22nd, 2011

My Favorite Beauty Products: Glamour‘s Girl in the Beauty Department Beth Shapouri
Beauty

My Favorite Beauty Products: Glamour‘s Girl in the Beauty Department Beth Shapouri

by Cheryl Wischhover and Alaina Hernandez

Today we continue our series highlighting beauty editors’ favorite products that they actually use in real life. Beth Shapouri has been writing about beauty for “a long time” (we totally get that she doesn’t want to talk time–we’ll call her career in beauty “ageless”). She’s been writing for Glamour for almost three years, most recently as one of the mag’s Girls in the Beauty Department bloggers.

Here are her faves:

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Published at 1:00 PM

Friday April 8th, 2011

Fashionista’s Favorite Beauty Products
Beauty

Fashionista’s Favorite Beauty Products

by Cheryl Wischhover and Alaina Hernandez

We spend a lot of time around the office discussing our favorite items, from shoes to bags to whatever look book happens to be around. Sometimes the best way to find a new product is to have a friend turn you on to it. With that in mind, we’ve rounded up all of our favorite beauty products, in no particular order.

Nars, MAC, and Clinique are popular in our office, and our beauty purchasing is very high/low, ranging from Tom Ford to Neutrogena from the drugstore. And like most women, we have some things to which we’re very loyal, and some that get transitioned in and out.

Click through to see our top picks, and tell us about your beloved products–we’re always looking for ideas.

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Published at 2:00 PM

Sunday January 16th, 2011

Monday November 8th, 2010

Round-Up: Our Favorite New(ish) Lip Balms
Beauty

Round-Up: Our Favorite New(ish) Lip Balms

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It’s November now. This means that chapped, dry, flaky lip season is upon us. There are tons of tried-and-true lip balms out there. Kiehl’s has been a sought-after classic for years. Rosebud Salve is a favorite of makeup artists everywhere because of its multi-functionality. Burt’s Bees Beeswax was one of the first green offerings, and it’s got a following that can no longer be called “cult.” Aquaphor is the serious brand recommended by dermatologists. And of course—there’s Carmex.

These are all fantastic, but if you need a new fix for your lips, here’s a round-up of our faves. They include organic, natural, and multi-purpose products.

We did a lot of swiping and wiping for you–now go find someone to kiss.

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Published at 5:00 PM