Bluefly Launches Discount Fragrance Boutique
Remember when you could get Prada nylon totes for 50% off on Bluefly?
When Bluefly launched in 1998, it caused a sensation for its innovative approach to selling designer merch at a discount…online. E-retailing was still in its infancy then and Bluefly offered a unique shopping platform.
Since then, e-commerce sites have obviously gotten more and more sophisticated, and flashier sites like Gilt, et al, have stolen a bit of Bluefly’s thunder. But glitzy new TV campaigns, a stint on Project Runway, new print ads, and America’s love of a bargain have kept Bluefly alive and kicking.
They’re still looking for growth, and to that end have opened a fragrance boutique on the site, which just launched yesterday. They advertise that you can save up to 40% on new designer fragrances.
