Simon Doonan and Belstaff’s Martin Cooper On How the 90-Year-Old Brand is Reinventing Itself With a New Products and a (Very) Famous Face
What do you have to do to keep a nearly 90-year-old British heritage brand relevant? If you’re Belstaff’s Chief Creative Officer Martin Cooper, the key to success lies in the past. Hired to the company a little over a year ago, Cooper’s vision for Belstaff was a heritage brand reinvented to meet 21st century needs–a Read more →
