Finding the Perfect Mascara
Most women probably agree that a good mascara is absolutely essential to any beauty routine. Or at least that’s what makeup companies think, if the sheer and utterly confusing amount of mascaras on the market is any indication. There are volumizing, thickening and lengthening formulas; bristle, plastic, curved, and straight wands; ones that declump, ones that purportedly help your lashes grow longer–there’s even mascaras that vibrate. But with so many options on the table, how does one even begin to choose the right mascara for herself?
We decided to ask some experts to help us demystify mascara. They helped us decode everything from brush shape to how to apply it. What follows is a review of the 15 latest and greatest mascaras on the market. Read on:
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