Mere minutes after Kate Middleton’s now-famous Sarah Burton for McQueen wedding gown was revealed, wedding dress “designers” scurried to see who could copy be inspired by it the quickest. “Simple” is one of the words that has been used most frequently to describe the gown, and though that hardly applies to the construction of the gown–lace workers washed their hands every 30 minutes and replaced their needles every three hours to ensure that the lace remained pure white–bridal companies and dress makers have nevertheless run with it to knock off the dress and get into the market ASAP.

Shala Moradi of Faviana, a bridal label frequently inspired by celebrities’ gowns, told E!, “It’s easier than what I was expecting, and we’re going to do it in a few days.” We’re sure Sarah Burton and her team of artisans would take some exception to that statement. Moradi told E! that a bride called before the royal wedding saying that no matter what the dress looked like, she wanted a copy. Everyone from David’s Bridal to Nordstrom is planning to carry the look-alike gowns, and stores started placing orders the day of the wedding.

Click through our biggest Adventures in Copyright to date to check out the items inspired by the royal wedding—from The Dress, to accessories, to Pippa’s gown.

Read more →