Hot off the heels of announcing its involvement in a worldwide women’s empowerment movement (alongside Beyonce and Salma Hayek), Gucci has taken part in another extremely noble cause: Preserving the rainforests of Brazil without compromising the aesthetic taste or quality of its products.

The brand is releasing a range of three handbags, each created through a method causing literally zero deforestation in the Amazon. Oh and each handbag comes with a cattle ‘passport’ that details “the precise history of the chain of supply, from the birth of the cow to the beautiful final product.” Very moo-ving.

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