Glamour may have gotten Victoria Beckham to guest edit its September issue, but it got someone even bigger for an upcoming one: The President of the United States. We’ll admit that when we heard the women’s glossy had snagged an interview with an Obama, we were surprised to learn it wasn’t Michelle. The POTUS met Read more →
Glamour is having an unusually slow year, WWD is reporting. Apparently, we ladies just aren’t grabbing the Condé glossy off of newsstands as frequently as we used to. Editor-in-Chief Cindi Lieve told WWD that her and her editorial team are “1,000 percent focused on it.” They even had a big off-site meeting to try to “wrap their heads around it.”
Their conclusion? It’s all about the cover–and not the headlines–because women only spend an average of 1.7 seconds looking at magazine covers and that is not enough time to read headlines. Their focus is on the cover stars, and, so far, reality TV stars = newsstand sales. Lauren Conrad‘s May 2010 cover was their biggest selling of the year and Kim Kardashian is the best seller of 2011 so far.
However, Lieve believes Glamour‘s upcoming July issue, for which Blake Lively graces the cover, might even outsell the Kardashian. “I have hopes that Blake Lively’s nude picture scandal will put her over the edge. Just kidding, Blake.” Of course, Lieve is probably right and not kidding at all.
