When I see a product that bears the word “magic” on the label I generally have two competing reactions. First, I get really cynical and snarky. Then I want to try it immediately.

This was the case when I stumbled upon L’Oréal’s new Studio Secrets Magic Perfecting Base. A few weeks ago I was finally cleaning out my goody bags from NY Fashion Week. As I emptied out the bag from the Project Runway finale show, I wasn’t surprised to see some L’Oréal and Garnier products in there. We all know who the show’s sponsors are by now (no Piperlime shoes, unfortunately).

A small little pot of opalescent pink potion caught my eye. I don’t usually wear any base, foundation, or concealer, but for some reason I was intrigued by this. I swiped some on and swooned. Swooned, I tell you! I haven’t had a reaction like that since I tried Bobbi Brown’s pressed powder many moons ago.

I’m not usually a gusher and I strive for objectivity, but this product is worthy of a gush. It looks like a mini pot of Duncan Hines frosting, and feels like a thick moisurizer when you first touch it, sort of like Crème de la Mer. That is where all comparisons end, though.

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