Ann Taylor‘s going Ivy League.
The wear-to-work retailer is looking to lure in clients before they even enter the workforce. But they’re not targeting just any college kid preparing to go on job interviews–they’re looking to cast five students from Columbia University to model for their online lookbook, which, according to a release, will be “a trusted resource that will provide female college/graduate students with fashion advice and career inspiration across a variety of different industries.”
This latest announcement fits with Ann Taylor’s recent efforts to revive and freshen up the brand: they just signed Katie Holmes as the face of the brand and have been putting out strong J.Crew-esque collections with particularly great accessories for the past few seasons. So it follows that they’re targeting a younger clientele.