According to WWD, one of Joanna Coles’s first orders of business when she took the helm at Cosmo was to make sure the magazine was truly, modern-day “sexy.”
Well, we think the December cover, which Coles redesigned when she came on as EIC, is certainly off to a good start, what with the blaring “SEXY” headline and all. Subtle, Coles, subtle.
Things are looking Up-ton at Cosmopolitan–the swimsuit model beloved by all (well, aside from maybe Victoria’s Secret) will soon be gracing magazine stands once again as the glossy’s November covergirl.
The fashion media world got a shock last week when it was announced that Joanna Coles was leaving Marie Claire to helm Cosmo.
So when we ran into her at yesterday’s DKNY show we had to ask her about her plans to make Cosmo known for its fashion as well as its sex tips. And what about her role on Project Runway? Coles upped Marie Claire‘s TV presence–so could a Cosmo reality TV show be in the work?
When news broke yesterday that Marie Claire Editor in Chief Joanna Coles was making the switch to Cosmopolitan, we wondered what exactly the newly-minted EIC had planned for the sex-focused lady title. Will Coles, who helped steer Marie Claire through a difficult time in publishing, and who is as fashion savvy as she is social Read more →
Here’s yet another shakeup to add to the latest round of editorial musical chairs: Joanna Coles, who has been the editor at Marie Claire since 2006, has just been named editor in chief at Cosmopolitan.
Helen Gurley Brown, considered a legend and pioneer for her role as a longtime Cosmopolitan editor, author and feminist died this morning at the age of 90, according to a press release from Hearst. Brown was the editor in chief of Cosmopolitan from 1965 to 1997, and remained at Hearst as the international editor of Read more →
In publishing, September is sort of like Final Exams: Each magazine is given a grade–in the form of ad pages–and that number is generally indicative of how well the mag fared all year, and what direction it’ll move in next year. After years of thinner, less ad-filled September issues (thank you recession!), magazines’ ad pages Read more →
JCPenney has been in the news a lot lately; the retailer is very publicly trying to change its stodgy image and bring exciting brands to the store, with the ultimate goal of, naturally, getting people to shop there again. A Target-esque merchandising strategy was rolled out by JCP’s new-ish CEO Ron Johnson at the beginning of the year, featuring collaborations with established designers and a new shop-in-shop format instead of an open selling floor. But will it work?
Your favorite magazine features might soon become digital television shows if YouTube’s latest expansion plan takes off. According to AdWeek, a new YouTube channel called Hello Style is set to launch April 15 and will feature high-quality television content from Hearst‘s lady publications: Cosmopolitan, Marie Claire and Harper’s Bazaar. (What about Elle?) In addition to providing the platform, YouTube also provided money–a lot of it.
For the past five years, print magazines have been trying to figure out how to harness the power of the web in a way that actually makes them money. And now, it seems, Cosmopolitan has finally figured out that sweet-spot formula–or at least, made great strides towards it.
The magazine is reporting that they’ve reached 100,000 paid digital subscriptions–a milestone for print magazines, according to AdAge. Cosmo has been on the Zinio platform since 2005, but with the advent of iPad, Nook and Kindle Fire in recent years, the mag has seen a significant increase in their digital subscriptions. Part of the secret to their success in the digital sphere is that the magazine requires print subscribers to pay separately for the digital edition–a strategy that sets them apart from other leaders in the field like Wired and People.
As WWD‘s recent report of the best-and-worst selling issues of 2011 proved, celebrity covers sell magazines plain and simple.
But while the report is a good indication of which celebrities we can expect to see more of on covers (Sarah Jessica Parker, Jennifer Aniston), and which ones we probably won’t (Justin Bieber, Reese Witherspoon), it doesn’t necessarily paint the whole picture. Because while the glossies are printed in the United States, many have dozens of worldwide editions which frequently use reprints (both covers and content) from their North American counterpart. So are the best-selling US celebrities consistent with those who showed up most around the world?
The Kardashian appeal tends to dwindle when you take the overwhelming North American market out of the picture, so logic would indicate that cover giants Jennifer Aniston and Sarah Jessica Parker would pull out in front, right? Well, that’s not always the case.
We take a look at six big titles which have editions all around the world including Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, and Marie Claire, and who showed up the most where. The results might surprise you.
We love covers.
OK, that is perhaps the most obvious statement of the new year, but it’s true. What’s not to love?
You know the old adage “don’t judge a book by its cover?” Well, magazines are a bit different. A magazine only has a few seconds to catch your attention on a newsstand and compel you to pick it up. It’s a pretty tough gig, to tell you the truth. And while the cover photo (usually a celebrity) is the big draw, it’s hard to miss the headlines–those strings of text selling the inside on the outside with those teasing buzzwords (some more obnoxious than others) enticing you to buy.
To the left you’ll see a collage of the words appearing most on some North America’s most popular fashion, beauty and liftestyle magazines. It’s likely a catalog of words that you’ll recognize from just about any cover. Not only are the words on repeat, but the same formulas are in play all the time, one buzzword being substituted for another. There are subtle variations between publications, however, and thank goodness for that, but what separates one publication from another? We’ll take a look at how some of these magazines grab your attention by finding out their most popular key words from 2011.
