Continuing our series highlighting exceptional drugstore beauty brands, we would like to present Organic Surge. Never heard of it? You soon will. Organic and “natural” brands that look good, smell good, work well, and are cheap are still a bit of a rarity. Enter Organic Surge, a brand that was born in the UK in 2004. It just launched in the US in 2010, and is currently available at CVS.com and drugstore.com. If all goes well, you should see the brand in brick-and-mortar stores soon.
So first, let’s explore the “organic” in the name.
We heard rumors about this a few months ago, but now it’s really happening. Salma Hayek is officially launching Nuance, her 100-piece, multi-category beauty line which will be sold exclusively at CVS, WWD is reporting. Starting in August, the line will appear in 7,000 CVS stores and online. This is the first time a celeb has ever launched a full-line beauty label for a mass retailer.
It’s been a huge project for the actress. She told WWD that she took three years off from her acting career to work on the line, and that it’s been something she’s been conceptualizing for a decade. The line is inspired by her grandmother, who was a Vichy Lab-trained cosmetologist and incorporated Native American and Mayan ingredients into her treatments. Salma also told the paper that at 45, she’s never had any injections in her enviably youthful face–she relies solely on products.
Did you watch the People’s Choice Awards on Wednesday night? Me neither, but there were two interesting beauty tidbits that came out of the show. First off, Khloe Kardashian debuted her new red hair! I like it, if for no other reason that I can now tell all the sisters apart. Second, drugstore chain CVS announced, via host Queen Latifah, the launch of its new ExtraCare Beauty Club.
If you’ve shopped at CVS in the past, the first thing they ask you at checkout is, “Do you have an ExtraCare card?” Founded in 2001, the ExtraCare program is a loyalty reward program that gives 2% back in rewards, along with special coupons and prescription rewards. Basically, they give you money that you can use in the store. It’s so exciting when the register spits out one of those $5 coupons.
Anyway, they just expanded the program to include a Beauty Club.