For the second installment of our new feature, “How I’m Making It,” we present Jodie and Danielle Snyder, the sisters behind DANNIJO jewelry. Jodie, 28, and Danielle, 25, quit their jobs to launch their line in December 2007, and Bergdorf Goodman picked up DANNIJO in March of 2008. Today, Dannoji is sold everywhere from Henri Bendel’s to Harvey Nichols Hong Kong, and has found fans in Natalie Portman, Blake Lively and Beyonce.
Why jewelry?
Danielle: When my sister and I were teenagers we found our dad’s medical tool kit and taught ourselves how to do wire work with them and started making jewelry for all our friends.
Jodie: When I was in college we had opened a boutique in Jacksonville, Florida–where we’re from–to sell our jewelry. We noticed that we had a following and that it was well received.
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