If there is such a thing as fashion heaven, it was the set of David Yurman‘s fall ad campaign last week. Imagine budding models Arizona Muse and Joan Smalls, styled by Alex White, posing in front of legendary fashion photographer Peter Lindbergh‘s lens. In a word, epic.
On a sunny Friday morning, we were lucky enough to sneak onto the set at Fraunces Tavern in the Financial District of Manhattan with this all-star team. When we first arrived at the historic tavern, we expected to be intimidated and awestruck, but instead, we felt as if we had walked into a family get together. Both White and Lindbergh have worked with the Yurman clan, who were also on set, for many years.
But though the brand assembled all of their usual suspects, there was one something different about the campaign–New York.