As I’ve mentioned before, finding a wedding dress, a wedding veil, wedding shoes, what-have-you, are not easy tasks to accomplish. There is a ton of product, plenty of ugly product, and not really many places–stores, magazines, or websites–that offer trustworthy suggestions.

That’s all about to change with The Aisle New York, a members-only website, set to launch the first week in October, that aims to offer brides-to-be a place to shop for everything, get ideas, and just enjoy the whole pre-wedding experience.

Yesterday, I met with site’s co-presidents, WWD and W vet David Yassky and former corporate lawyer Shara Levy. Essentially, the duo–along with renown bridal boutique owner Mark Ingram (who serves as chief merchandising officer) and former Vera Wang creative director Deborah Moses (who serves at chief creative officer)–have built an online world for brides interested in more than cupcake dresses and tiaras. (Although there will be some of that, of course. It’ll just be well-edited.)

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