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David’s Bridal

Thursday January 5th, 2012

Priscilla of Boston Reportedly Destroyed a Bunch of Unworn Expensive Wedding Gowns Because of ‘Contractual Obligations’

Priscilla of Boston Reportedly Destroyed a Bunch of Unworn Expensive Wedding Gowns Because of ‘Contractual Obligations’

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Priscilla of Boston, the now-defunct bridal chain owned by David’s Bridal, just defiled a bunch of expensive wedding gowns, including a $6,000 frock by Vera Wang. Employees of the chain, which went out of business over the holidays, were videotaped at a shop in Minnesota spray painting red X’s on bridal gowns, some of which were in the $4,000 to $6,000 range. (Watch the TODAY show’s report on the story here.) A lot of people are pissed off about it (see: the women in the TODAY show report who said it physically hurt her to see the wedding dresses marred) and David’s Bridal has responded with conflicting rationales and apologies for its actions.

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Published at 12:58 PM

Thursday September 1st, 2011

Vera Wang Is Knocking Herself Off and Selling Kim Kardashian’s Wedding Gowns at David’s Bridal for $1,600
Fashion Is Fun

Vera Wang Is Knocking Herself Off and Selling Kim Kardashian’s Wedding Gowns at David’s Bridal for $1,600

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Kim Kardashian’s wedding was one of–if not the–most over-the-top celebrity weddings of the century, costing the bride and her groom roughly $10 million. Her engagement ring alone cost close to $2 million, so we don’t even want to guess how much the bride’s three custom Vera Wang gowns set her back.

Lucky for you though, come February 2012, you will be able to purchase two of the gowns–the ballgown and mermaid gown–for under $1,600 each at David’s Bridal, thanks to a special collaboration between designer Vera Wang and the affordable retailer, reports E! News.

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Published at 1:15 PM

Monday May 2nd, 2011

The First Kate Middleton Knockoff Wedding Gowns and Accessories Hit Stores; Here Are the Good, the Bad and the Ugly
Royal Wedding

The First Kate Middleton Knockoff Wedding Gowns and Accessories Hit Stores; Here Are the Good, the Bad and the Ugly

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Mere minutes after Kate Middleton’s now-famous Sarah Burton for McQueen wedding gown was revealed, wedding dress “designers” scurried to see who could copy be inspired by it the quickest. “Simple” is one of the words that has been used most frequently to describe the gown, and though that hardly applies to the construction of the gown–lace workers washed their hands every 30 minutes and replaced their needles every three hours to ensure that the lace remained pure white–bridal companies and dress makers have nevertheless run with it to knock off the dress and get into the market ASAP.

Shala Moradi of Faviana, a bridal label frequently inspired by celebrities’ gowns, told E!, “It’s easier than what I was expecting, and we’re going to do it in a few days.” We’re sure Sarah Burton and her team of artisans would take some exception to that statement. Moradi told E! that a bride called before the royal wedding saying that no matter what the dress looked like, she wanted a copy. Everyone from David’s Bridal to Nordstrom is planning to carry the look-alike gowns, and stores started placing orders the day of the wedding.

Click through our biggest Adventures in Copyright to date to check out the items inspired by the royal wedding—from The Dress, to accessories, to Pippa’s gown.

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Published at 12:10 PM

Wednesday February 9th, 2011

Why You Could Be Walking Down the Aisle In Vera Wang’s David’s Bridal Collection
Weddings

Why You Could Be Walking Down the Aisle In Vera Wang’s David’s Bridal Collection

by Zandile Blay

Chances are David’s Bridal never crossed your lips–let alone your mind–as your wedding gown destination. Then came Vera Wang. The reigning queen of bridal chic has inked a deal the national purveyor of bridal bargains to debut White by Vera Wang. The designer, along with top David’s Bridal brass, unveiled the collection to a room full of reporters yesterday morning. If the formal presentation and genteel decor seemed a touch ornate at first, one glance at the collection justified it: the gowns were exquisite. From a pale pink confection crafted from what looked like acres of organza to an ethereal hand-cut bias organza gown, it was clear that Wang did not hold back creatively for this collection.

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Published at 3:43 PM

Monday January 31st, 2011

Vera Wang Adds Diamond Rings to Her Bridal Empire

Vera Wang Adds Diamond Rings to Her Bridal Empire

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While many designers have had major success with discount retailers like Target and H&M, Vera Wang might be the most multi-faceted when it comes to affordable collaborations.

Wang released a mattress collection with Serta in 2006, she sells Simply Vera, an affordable collection (which reportedly remained profitable even during the recession), at Kohl’s, and she’s about to release her first David’s Bridal collection, which includes wedding dresses under $1,500. Oh, and she designs floral arrangements for FTD. But she isn’t stopping there. After dresses and flowers and mattresses, what could be next? The future is looking sparkly.

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Published at 5:00 PM

Tuesday April 20th, 2010

Vera Wang Does David’s Bridal
Labels

Vera Wang Does David’s Bridal

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Will the wedding dress diffusion mayhem ever stop? Apparently not. But in this case, that’s not such a bad thing. Vera Wang, whose clothing line for Kohl’s has proved successful, will now design wedding dresses for affordable retailer David’s Bridal. The collection, set to hit US stores early next year, will include dresses priced below Read more →

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Published at 11:11 AM