CFDA Launches ‘Americans in China’ Program to Strengthen Connection with Chinese Market
Over the last few years we’ve seen countless luxury brands stage fashion shows in China–in Beijing, Shanghai, on the Great Wall–in addition to staging their shows in Paris, London, New York or Milan. With Chinese surpassing Americans as the biggest consumers of luxury goods, designers are focusing more than ever on China.
Of course, for smaller labels that aren’t part of luxury conglomerates, China is a market that’s harder to tap into. Enter the CFDA/Vogue Fashion Fund’s latest initiative, “Americans in China,” which will bring Proenza Schouler, Rag & Bone, and Marchesa (three former CFDA/Vogue Fashion Fund finalists) to China to present their fall-winter 2013 collections at the Ming Dynasty City Wall Relics Park, at the Great Wall of China, in Beijing.
