Versace for H&M Debrief: Donatella Talks to Tim Blanks About Why the Collection Was Emotionally Taxing and If She Ever Shops at H&M
This morning, Donatella Versace and H&M creative advisor Margareta van den Bosch sat down with moderator Tim Blanks for a chat on (what else) the Versace for H&M collaboration, which will hit stores in (OMFG!) just over a week. Here’s what we learned.
The collection is an homage to Donatella’s late brother, Gianni:
“Yes, it was an homage to Gianni. I couldn’t [pay homage in the same way] in my own line [the main Versace line] because it’s too archival, but I wanted to give it to a whole new customer, especially the younger crowd, through H&M.”
Working on the collaboration was difficult for Donatella emotionally:
“[Before the collaboration] I never went back [into the archives] to look because it’s something I have in my heart and it’s very painful. It was a hard process for me but then I said, ‘No, everyone should see what Gianni was.”












