You might not be too familiar with New York-based designer Doo-ri Chung. Despite her serious fashion cred (her first job out of Parsons was working in Geoffrey Beene‘s sample room with Alber Elbaz) and being able count First Lady Michelle Obama as a client, she still considers herself a “very small, very young” niche designer without a ton of name recognition. But that should change come February 15, when her capsule collection for Macy’s contemporary fashion department ‘Impulse’ hits 185 stores and goes up on line. Chung is the latest in an impressive list of designers to design capsule collectons for the mass retailer–a list that includes names like Karl Lagerfeld, Giambattista Valli and Matthew Williamson (to name a few).
We got a chance to chat with Chung yesterday as she previewed her collection–a wearable mix of Chung’s signature draped jersey pieces priced between $39 and $159–at hot Hell’s Kitchen resto Danji. In these collab-happy times (in the last few months alone we’ve seen Versace for H&M, Jason Wu for Target, and Missoni for Target work shoppers into a frenzy) Chung was still hesitant about doing a collaboration.
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