After years with a good but not great website, Balenciaga has launched a new site that will make obsessives of the storied label water at the mouth.
The center piece of Balenciaga.com is a scrolling feed, featuring anything and everything Balenciaga. The style is similar to Tumblr, which was no doubt was an inspiration for the design team. However, this beast of an archive has content that will put Balenciaga-dedicated Tumblrs to shame. (No offense Tumblr, we heart you, even though you weren’t working this morning.)
From a behind-the-scenes video to the ability to shop by look, the new website is optimized to give users a more thorough experience. Love Balenciaga motorcycle bags? The extensive handbag section will whet your appetite. Need to get the new Balenciaga booties? Now you can do it from your couch. The label’s somewhat-hard-to-find merchandise is now at your fingertips.
Jean Paul Gaultier Jumps on the Androgyny Bandwagon: In JPG’s latest ad campaign, Karolina Kurkova goes in for a smooch with blonde bombshell Andrej Pejic, a male model (yes, male) known for his feminine look who walked in the designer’s menswear show rocking a dress. Huffington Post
Gaga’s Meat Dress For Your Doll: Japanese toy company Bandai enlisted a London College of Fashion student to create pint-sized versions of Lady Gaga’s most iconic get ups. The most difficult to construct? The infamous meat dress of course! Using Parma ham, the mini dress took the student two weeks to finish. Telegraph
Miuccia Prada Doesn’t Use a Computer: The designer also really likes China and is considering politics as a future career. WWD, subscription required.
Bryan Boy Isn’t the Only One Making Money: Susanna Lau of Style Bubble dishes on how she made her popular blog a viable business. Up and coming bloggers–take note. Business of Fashion
As if we needed one more place to be convinced to part with our hard-earned dollars in favor of anything designed by Alexander Wang, he goes and launches e-commerce on his website. And Style.com‘s got a secret code to get you in and spending even that much faster. There’s even a mini-film too. We’ve heard Read more →
Let us introduce you to your newest obsession: Farfetch.com. Think of it as Net-a-Porter’s cooler, European cousin. The online store stocks items from around the world, culled from the best, most loved fashion boutiques in cities like Paris, Milan and Florence. It hosts an eclectic mix of designers from Balenciaga to Cheap Monday, with lots Read more →
The launch party for Odin’s e-commerce site might not be until Thursday night, but the site itself is already up and running, and we’re kind of loving it already. Not only can you finally shop from the site (though we highly suggest the store itself), but they’ve included interviews with each featured designer and a Read more →