Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Monday April 15th, 2013

KCD’s Ed Filipowski on What He Looks for in a New Hire
How to Get a Job With Me

KCD’s Ed Filipowski on What He Looks for in a New Hire

KCD president Ed Filipowski is one of the most influential—and intimidating—execs in the fashion business.

As the head of public relations for KCD, he works with a wide range of prestigious clients, from Givenchy and Swarovski to Marc Jacobs and Victoria’s Secret. Filipowski is also revered for nurturing—and holding onto—talent. While public relations is known for its fast turnover, the publicist—an employee at KCD since the 1980s, an owner nearly as long—has been able to keep his staff close. Currently, the average tenure for a senior-level publicist is 9.5 years. (And a KCD publicist pretty much never defects to another agency, which is also rare.)

I spoke with Filipowski last week about how he got his job at KCD—and what he looks for when he’s interviewing both senior publicists and interns.

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Published at 1:00 PM

Thursday February 14th, 2013

Fashion’s 10 Hottest Power Couples

Fashion’s 10 Hottest Power Couples

Happy Valentine’s Day! In honor of this oft-dreaded, always-candy-filled day, we’ve rounded up the coolest—and most powerful—couples working in fashion. Click through to read all about them, and let us know: who’s your favorite fashion couple?

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Published at 1:35 PM

Wednesday February 6th, 2013

Fashionista 50: The Most Influential People in New York Fashion Right Now
The Business

Fashionista 50: The Most Influential People in New York Fashion Right Now

To survive in this business, you’ve got to have more than talent. You’ve got to be shrewd, savvy, determined—and a crazy-hard worker.

So here’s our list of the 50 most influential people working in New York fashion right now. To compile the list, we used our own knowledge of the industry combined with advice from inside sources.

Let us know what you think: You’ll find the entire Fashionista 50 list below. Click on the person’s name to read a full bio. And if you really want to click through the whole slideshow, you can do so here.

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Published at 12:40 PM

Friday July 13th, 2012

KCD President Ed Filipowski on the PR Firm’s New Partnership with Spring Creative, How Fashion PR is Changing, and Expansion Plans in Europe and the UK
The Business

KCD President Ed Filipowski on the PR Firm’s New Partnership with Spring Creative, How Fashion PR is Changing, and Expansion Plans in Europe and the UK

Earlier this week, fashion PR powerhouse KCD announced a new partnership with London-based creative firm Spring.

Spring, which was founded as a photo studio and is now billed as a “studio complex and multichannel creative agency”, is run by folks with some serious fashion cred of their own: Robin Derrick, who was the creative director at Vogue UK and Armani, and Robin Harvey, who was the founding creative director of Net-a-porter. Under the Spring umbrella (divisions include Spring Creative, Spring Creative services, and soon-to-launch Spring New York) the firm develops advertising and multimedia campaigns for high profile clients like Target and Louis Vuitton. Remember that Harper’s Bazaar redesign? That was them too.

The idea behind the partnership is that as clients begin to have new and greater demands–for digital strategy, launching e-commerce, social media, etc–KCD wants to be able to address those needs under one roof.

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Published at 5:15 PM

Monday January 23rd, 2012

KCD Makes Our Lives Easier With New Digital Fashion Show Platform
Fashion Week

KCD Makes Our Lives Easier With New Digital Fashion Show Platform

Last week, fashion PR power house KCD listed a digital coordinator job on our careers page and we thought, ‘Hmm…is KCD beefing up their digital side?’ Indeed they are–and the ground-breaking fashion show platform they’re launching might revolutionize the way fashion is seen (or at least make our lives easier).

The company, who were quick to embrace digital (a rarity in the digi-phobic fashion industry), are introducing Digital Fashion Shows, a platform to deliver online-only fashion shows to buyers and members of the press, which will launch during New York Fashion Week with Prabal Gurung’s inaugural lCB collection for Onward Kashiyama on Febuary 15. It’s an ambitious project and offers way more than just a show livestream.

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Published at 12:15 PM

Tuesday February 8th, 2011

Fashionista 50: The Most Influential People in New York Fashion

Fashionista 50: The Most Influential People in New York Fashion

How do you measure influence?

Is it through website hits? Or sales? Through ad dollars? Or the number of mass retailers who’ve knocked off your work?

The answer is all of the above and none of the above. Influence is an intangible thing that just happens when you know your craft and you work hard at it.

To determine who belongs in the Fashionista 50–our list of the most influential people working in New York fashion–we used our own knowledge of the industry, combined with advice from industry sources. We also considered each candidate’s consumer reach–through sales, media, etc.

To be considered, candidates had to live and work in New York for most of the year.

What’s Fashionista’s definition of influential? It describes people who are shaping the direction of the New York fashion industry, both aesthetically and in terms of how the business works.

You’ll find the entire Fashionista 50 list after the jump. Click on the person’s name to read a full bio. And if you really want to click through the whole slideshow, you can do so here.

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Published at 12:01 AM