Are Today’s Lesser-Known Campaign Stars Alienating Brands’ Target Customers?
A new trend among many fashion and beauty brands, it seems, is to use young, pretty up-and-coming actresses in their ad campaigns rather than established movie stars. Some examples from the past couple of seasons include Felicity Jones at Dolce & Gabbana, Mila Kunis (who may be inching her way to movie stardom) at Dior, Emily Blunt at Yves Saint Laurent, Emma Stone at Revlon, Emma Watson at Burberry, Elle Fanning at Marc by Marc Jacobs and Hailee Steinfeld at Miu Miu.
While many critics have pointed the finger at Marc by Marc and Miu Miu for using girls who are too young to wear or afford the clothes they advertise, there’s another potential issue, which is that those brands’ target customers have no idea who these ladies are.












