We all owe a little bit to Jane Pratt. When I say “we,” I mean my generation, the generation before mine, and the generation that follows me. Growing up as a wannabe fashion writer, I admired her ingenuity and success–she was cool, she was smart, and most importantly, she made “it” happen for herself. As a reader, I appreciated her honesty. It’s undeniable, especially as a teenager, that women’s magazines in particular can make you feel less than adequate. With Sassy, then Jane, Pratt gave women a place to be themselves. Instead of dictating what you should be, Pratt’s world celebrated who you were.
From this nostalgic and unabashedly fawning intro, it’s obvious I’m a huge fan of Jane Pratt‘s. So when I was offered the chance for Pratt to walk me through XOJane.com just a day before the launch of the site, I said yes with wild enthusiasm. But I was determined not to make a decision about whether or not I liked the content until I, you know, read the content.
So yesterday I took the train up to Say Media, a company that does everything from selling online advertising to launching websites (including XOJane), to see what Pratt and co. have produced.