Mulberry knows what the cool girls are wearing and most importantly HOW they’re wearing it–this much was made clear as much by the brand’s A-list front row (Alexa Chung, Lana Del Rey) as the clothes on the runway.
For spring, Mulberry treated us to a quirky, gnome-filled, Neapolitan ice cream-colored garden party. Also Kate Moss, Alexa Chung, Downton Abbey stars, and even X-Files‘ Gillian Anderson.
Everyone was really outraged a few weeks ago when hack photographer Tyler Shields destroyed and then lit on fire that $100,000 Birkin. But, according to Mulberry’s Emma Hill, Hermes may be setting their own bags on fire.
In an interview with the Telegraph, Hill said:
Mulberry’s presence has loomed large at London fashion week this season, from providing the adorable fashion week totes (emblazoned with the slogan “Ooh, I say!” and featuring a drawing of a Mulberry bag), to the real thing being carried on the arms of show goers everywhere I look. The theme for their stellar spring show was no less all-encompassing.
It all started with a box-like invitation that opened to play a tinny music box song. Upon arriving at Claridge’s ballroom for the show, I was greeted by an ice cream truck, lemonade in glass bottles, and giant ice cream cones everywhere. The fantasy continued inside, with animal balloons crowding every corner of the room. The runway entrance was a clown’s mouth, designed to look like a funhouse ride. As cheery carnival music started to play, it suddenly got dark, and thunder and “lightning” cracked. This is the British seaside in summer.
Emma Hill, Mulberry‘s creative director told me, “I was looking at old photos of my and my family. We used to go to a barrier island. It’s such an English thing to do. We would all be in our swimwear…with umbrellas eating fish and chips on the beach in the rain.” She went on to say, “We’re all about layering, so we did a whole ‘be prepared’ thing.”
I think I had a smile on my face for the duration of the show. Perhaps it was all the VIP pups sitting front row (and walking the runway). Olivia Palermo was there, too, swamped by non-canine admirers, though I missed the ultimate VIP sighting since Kristen Stewart and Kate Moss were present at an earlier show (Mulberry ran twice due to a smaller venue.)
Happy Birthday, Mulberry! In celebration of the British accessories brand’s 40th year, the label teamed up with artist Josh Gurrie to create an animated film that illustrates its history, from the story of founder Roger Saul to collaborations with Alexa Chung, Emma Hill, Giles Deacon, Stuart Vevers….
It’s charming and entertaining, much like Mulberry itself. Our only request? Can these scenes be transformed into a coloring book? We just bought a set of 100 colored pencils, and would love to use them on Alexa….
PS: Got to Mulberry.com for more birthday surprises.
Coachella is almost as much about the fashion as it is the music, so it makes more-than-perfect sense that Mulberry–whose parties nearly always including an awesome musical guest like Florence and the Machine, Hot Chip, or Kelis–is hosting a backyard BBQ during the festival.
Creative director Emma Hill will be lighting up the grill poolside at The Parker Hotel, accompanied by guest DJs Miike Snow and Teen Voguer Andrew Bevan.
And since this is Mulberry, anticipate appearances from a few of Coachella’s most-VIP attendees. (Kate Bosworth spent the whole of last year’s festival decked out in the label’s bags.)
Here’s a sneak peek at the invite.
LONDON–The Claridges ballroom was filled to the brim this morning with editors taking in Mulberry‘s charming-as-usual Fall 2011 show. We were seated in sections delegated by animal–the owl, the porcupine, the bunny–and kitted out with stickers, a fox mask, and a new Mulberry tote bag. Waiters were passing out mini cakes and purple soda. It was kind of like being at a very fancy film showing.
Inspired the by the Secret Garden, Mulberry’s Spring 2011 presentation was filled with flowers, puppies, and a soundtrack of chirping birds. Seriously. Click through for some lovely images.
Sick of hearing about Fashion’s Night Out? If so, you’re going to be suffering for the next month–and not just here, but all over the world. We have for you another round up of new details–the last one you’ll get from us before Monday’s big reveal on Nyc.gov (which won’t include events outside of New York, by the way). Click through for news from all over.
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This morning, we’re still reeling from last night’s turducken, but the British Fashion Council’s attending to much more important matters. They’ve released a short list of nominees for their new awards, the British Fashion Awards, which take place in London on December 9th. While some categories are conspicuously empty, they’ve listed the following: Top Model: Read more →
We thought the puppies at Mulberry’s SS10 presentation were just for show. As if the collection wasn’t cute enough, a few of the models walked out with perfectly fat French bulldogs sending us into (almost) silent fits of giggles. But it turns out Mulberry really is launching a line of puppy clothes. The shearling-lined coats Read more →
