Equinox, an upscale health club chain with outposts in New York, Dallas, Chicago, California and the East Coast, is making waves with its members after unveiling some new campaign images. The chain has a history of shooting “fashion-y” ads: Past photogs include Gilles Bensimon, Ellen von Unwerth, and Steven Klein. Terry Richardson shot the gym’s Read more →
Terry Richardson for…a fleet of gyms?
This actually makes sense. The provocative photog generally shoots his models in various states of undress–or wearing no clothes at all–so it’s fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting.
Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present ’70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, “confidence.” Right. Another ad features a model’s misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window.
Check them out.
A few weeks ago, Carson came in every morning bitching about how she couldn’t find JET jeans anywhere and a couple of weeks later a few pairs showed up on our doorstep. So full disclosure – they were gifted. We’ve been wearing them ever since, going on day four now. Carson’s rocking a shredded light Read more →
Getting to the gym is a kind of universal New Year’s resolution, but if there was ever a year to forego a $100/month membership, it’s this one. So Equinox is coming to you, assuming that in the midst of all this you’re still hanging out at Saks. This weekend, the fancy gym is sticking masseuses Read more →
