Erin Wasson

Photo: Getty

When attending a show like BCBG Max Azria, you can expect an onslaught of pseudo-celebs, advertising-friendly editors and of course, a whole lot of color blocking. Yesterday’s 10am show was no exception. And while the crush of photogs angled for a glimpse of front row showgoers including Giada de Laurentiis, Maria Menounos and Erin Wasson, the beauty of the show was in the delicious details:

1. Leandra “Man Repeller” Medine, who proudly rocked her engagement ring, compared front row “arm parties” with WWD‘s Rachel Strugatz. “Two extra phone chargers,” she told us of essentials for surviving a packed NYFW schedule, which mainly consists of shows “most relevant” to her site. “For example,” she further explained, “if Prabal conflicted with Herve Leger, I’d go to Prabal. On second thought, no matter what conflicts with Herve, I’ll probably have to go to the other show.” To be sure, there’s nothing man repelling about a skin tight sex kitteny Herve Leger bandage dress.

2. Erin Wasson, who was on hand to do some interviews backstage, knows one way to curb mid-show munchies: “I like Lunchables,” she told us while seatmate Cory Kennedy ribbed, “Snacks! Snacks! Snack attack!” Specifically, “The ham and cheese and crackers kind.”
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Name: Erin Wasson

Age: 29

Occupation: Model/Designer

What is currently on your iPod? Kid Zoo, Doug Martsch, James Carr, Nancy Wilson.

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1. Running shoe fashion– what better way to appeal to the generalized American public?

2. Who knew that a scraped knee could make someone pass out?

3. Joshua, how’d you finally learn to channel your sass into constructive comments? You had many good one-liners this week, though the best one? “Her demographic is 40 to death.”

4. Becky why are you upset that people on the show are acting cliquey? All we can say is, Welcome to Fashion!

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Fashion’s Night Out round three promises to be the biggest yet. Stores in over 250 cities across the US and overseas are scheduled to participate in the Vogue-helmed retail fest, and this year over 200 e-tailers will join in on the fun so those not living in or near a participating city can throw down plastic and score some deals too.

September 8 looms ever closer and Fashionsnightout.com has just unveiled a master list of events hosted by retailers across the country so you can start mapping out your shopping route now. (And we mean that literally–the site allows you to “add events” to your “night out” and plots them on a map.)

We scoured the listings for all the most important information: which celebrities have signed on and what they’ll be doing, the craziest gimmicks, and where all your favorite designers will be so you can stalk them show them some love.

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One more day to go and we all get to catch on sleep. In the meantime, here is a quick catch-up on what Paris has wearing, watching and attending on the third day of couture week.

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Gaga Goes Ginger on the Cover of Rolling Stone: More redhead! It’s an epidemic! Gaga is now sporting a lovely strawberry blond reminiscent of Blake Lively’s new locks. Quite the difference from her last cover, hm? {Rolling Stone}

CFDA/Vogue Fashion Fund and Tiffany Create Jewelry Designer Grant: Tiffany has given CFDA $1 million. Part of that money will go to a one-off designer grant. Applications have been sent to previous nominees of the CFDA/Vogue Fashion Fund who specialize in jewelry design. The grant, worth $250,000, will go to whomever shows the best creative vision for their brand’s future {CFDA}

Listen to This Sweet Remix of Rolling in the Deep: Fashion industry darling Adele’s song Rolling in the Deep is everywhere lately–DJ sets, runways, play lists–and now Jamie xx has jumped on the bandwagon, producing a Major Lazer-esque super dancey beat. Check it out: {Pitchfork}

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PARIS–It makes perfect sense that French boutique Zadig & Voltaire recently opened their fourth location in New York (on 409 Bleecker). Their bad ass not-trying-too-hard French girl aesthetic is a perfect fit for the city.

So Zadig & Voltaire has enlisted NYC scenesters Erin Wasson (who is also the face of their current campaign) and Gaia Repossi to design capsule collections for the brand, and both ladies were on hand this week at Zadig & Voltaire’s flagship store in Paris this week to discuss their collections. I sat down with Wasson to ask her about her forthcoming capsule collection for the brand (it will be out in October), and what it was like to be a judge on America’s Next Top Model and work with Alexander Wang again. (Repossi, unfortunately had to run before I had a chance to talk with her because she brought her exotic kitten to the store and it got finicky and she had to take it home. Really, this happened. You can take a look at her lovely creations for the store below.)

Fashionista: Why partner with Zadig & Voltaire?
Erin Wasson: I’m really excited to work with Zadig & Voltaire because I feel like we have a parallel aesthetic. I remember going into my first design meeting and the culmination of my inspiration pictures and their inspiration pictures–a lot of what gets our rocks off is very similar. We’re both into the days of old, that rock n’ roll spirit. Working for them is easy–for me it just makes sense.

You’ve designed before with RCVA and currently design your own jewelry collection, Low Luv. How will this be different?
To tell you truth I’m not trying to do anything different. I’m not trying to come out with a capsule that’s going to blow anyone’s mind and change the world of fashion. What I’m trying to do is just make clothes that are easy and that have an edge. It’s like designing that piece of clothing that you’ve gone to 15 thrift stores looking for that you could never find–I’m trying to design that one piece.

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1. Is Tyra talking faster than normal? And does this remind anyone of her short-lived stint on Fresh Prince? We’ve also got to give Tyra credit for her spot on and hilarious imitations of Top Model contestants. To wit: “My favorite designer is Hello Kitty,” “I am Angora Nylandra Tafatia Michaels,” and my favorite, “I’m not a cookie cutter, I cut the cookies, and I’ll cut you.”

2. Plus size is now “fiercely real”–got it?

3. What happened to all the rejects who thought they’d been selected as finalists?

4. Jaclyn has more of a baby voice than a baby face, no? I like her hair.

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New York Fashion Week’s corporate sponsors are very important because more often than we’d like to admit they provide our meals for the week (thank you Frappuccino and Pop Chips–not so much Muscle Milk). Here are this coming fashion week’s sponsors, as per IMG’s latest release: Mercedes-Benz (duh), DHL, American Express, Maybelline New York, TRESemmé, Starbucks Frappuccino Coffee Drink, W Hotels Worldwide, AOL, Diet Pepsi, Kim Crawford Wines, ideeli, the Heart Truth Campaign, Fiji water, and the New York Times. It’s the same old crew for the most part, but their approach to sponsorship has gotten more innovative and in some cases, just plain weird.

Most notably, Mercedes-Benz has hired Brad Goreski to go on “patrol” in the brand’s new 2012 CLS 63 AMG to seek out “stylesetters with fresh, creative design looks and alluring appeal,” and award them for superior styling with a ride to their next show. Goreski will be supported by a team of “Fashion Enforcers,” and Lauren is one of them. She will carry a nightstick along with her Chanel 2.25 so get your game outfits on (JK!). What’s more, “a lucky few will receive an invitation to the culmination event in the Mercedes-Benz Star Lounge.” Even more incentive to look your best and be cold and pained in too-high heels during fashion week!

Other fun sponsorship gimmicks:

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Best Dressed

Best Dressed: Milan Fashion Week

Friday, Oct 1, 2010 / 7:00 PM

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We’ve got more dirt on the Erin Wasson and RVCA break-up.

According to sources inside the company, RVCA dropped Erin Wasson because her team was too hard to work with. “Total chaos and the epitome of unorganized,” according to one person we spoke with. We know, what a shocker.

The Costa Mesa, Calif.-based skate brand–which as we mentioned yesterday, was acquired last week by behemoth Billabong–will be focusing more on its other collaborations, like the one with Fashion Toast’s Rumi Neely. Funny thing is, Neely is essentially a Wasson knock-off, at least when it comes to personal style.

We finally heard back from Erin’s team; they have “no comment.”

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