Fashionista

Monday February 8th, 2010

Tuesday December 22nd, 2009

Desperate Scent Strips?

Everyone who reads what I write on this site probably knows a couple of things about me by now: I used to be a beauty editor and I have a wicked pop culture obsession. You also know that I am often irked by celebrity fragrances. Now, I realize the big business implications of fragrance and Read more →

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Published at 3:45 PM

Friday September 18th, 2009

Monday March 2nd, 2009

Beauty

Do Celebrity Beauty Endorsements Work?

On Friday, WWD reported that Salma Hayek is currently working on an undisclosed beauty project. Earlier this month, it was also rumored that Jennifer Aniston is on the hunt for an endorsement deal herself. But all I could think was, really? Isn’t the celebrity endorsement template a bit staid, especially in today’s tough economic times? Read more →

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Published at 12:42 PM