Farfetch’s New Retail Plan Could Revolutionize E-Commerce
Every day, we receive numerous pitches touting the “next big thing” in e-commerce. Usually, these websites, apps and tools are way too complicated, useless, annoying, or all of the above to ever actually catch on. Occasionally, something special like Gilt Groupe, Moda Operandi, or Rent the Runway emerges. Farfetch, the online hub for independent boutiques, is one of those rare successes. And now, with another $20 million in funding—a round led by Conde Nast—Farfetch founder José Neves wants to revolutionize how e-commerce and traditional retail work together.
I spoke with Neves, who is spending some time in New York, earlier this week.
