Fairchild Fashion Media (FFM), a unit of Conde Nast that owns a number of publications including WWD, Style.com, and Style.com/Print, is (finally?) getting into the personal style blogging business.
The company’s president Gina Sanders announced in a press release today that FFM has acquired Fashion Networks International (FNI), best known for their site NowManifest, which hosts the blogs of Elin Kling, BryanBoy, Anna Dello Russo, Fashion Toast’s Rumi Neely and Derek Blasberg as well as Industrie Magazine.
Founded by Christian Remröd and style blogger/businesswoman Elin Kling, FNI (which also owns Bloglovin and Freshnet) is a great example of a new media company that fundamentally “gets” the internet, garnering 1.2 million unique visitors per month to their NowManifest platform alone. No doubt it’s this expertise (and ability to drive traffic) that FFM, a media company with a more traditional background, wants to harness.