Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Wednesday January 23rd, 2013

The Most Influential Personal Style Bloggers Right Now
The Business

The Most Influential Personal Style Bloggers Right Now

Some say the age of the personal style blogger is over.

Today, the girl needs more than an outfit, a boyfriend, and a camera. Bloggers need to think about production quality, editorial strategy, and affiliate programs to really gain a foothold on the web. They are more like editors, creating publications worthy of a million-person audience than a few thousand super-fans.

Yet it still comes down that camera. Nine times out of 10, the bloggers who move merchandise, who get people talking, who attract repeat advertisers, love to strike a pose.

So we say the personal style blogger isn’t going anywhere—-in fact, she’s more powerful than ever.

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Published at 4:46 PM

Tuesday May 15th, 2012

More Details on Fairchild’s Acquisition of NowManifest: BryanBoy and Rumi Neely Had No Idea It Was Happening

More Details on Fairchild’s Acquisition of NowManifest: BryanBoy and Rumi Neely Had No Idea It Was Happening

Seemingly out of nowhere, Fairchild Fashion Media, the unit of Condé Nast that publishes WWD and Style.com, announced that they had acquired NowManifest, which “hosts” fashion blogs BryanBoy, Fashion Toast, Anna Dello Russo, Mr. Blasberg, and Style by Kling. The acquisition is interesting because it means people who were once independent style bloggers are now part of one of the biggest media companies in existence. However, it also raises some questions, like…

Does Fairchild now technically own all of those blogs? Were the bloggers in on the deal? Or even aware of it? What changes will NowManifest and each of the blogs undergo as a result of the acquisition? What about editorial content?

While BryanBoy tells us he’s “thrilled to be working with Fairchild,” he reveals that he and the other bloggers–meaning Rumi Neely, Derek Blasberg and Anna Dello Russo–didn’t even know about the acquisition until less than 24 hours before it was announced–and even then he was lead to believe it was simply a partnership.

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Published at 6:00 PM

Thursday November 4th, 2010

You Can Open Your Own Online Boutique on the New Revolve
Retail

You Can Open Your Own Online Boutique on the New Revolve

Ever thought of opening your very own shop featuring your favorite clothes, shoes, and accessories? Well, fashionable e-tailer Revolve wants to fulfill your dreams.

On November 11, Revolve will relaunch with a new look and plenty of new features. These include more fashion editorials, more blog posts, and more tips from the site’s buyers and editors. But the most notable change is an opportunity for users to build their own online boutiques.

After creating a profile on Revolveclothing.com, a user can “heart” her favorite looks, which are then transferred into her own boutique. Any time another shopper buys something via her boutique, the “owner” receives a commission in the form of store credit. Commission can range from 1 to 10%, depending on how popular your boutique becomes. Ways to draw attention to your boutique include uploading blog posts and videos.

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Published at 2:38 PM

Wednesday October 28th, 2009

Mid-Day Snack

Mid-Day Snack

From Blogs to Billboards: Next Model Management just announced their representation of BunnyBISOUS’s Julia Frakes in New York. Julia isn’t their first fashion blogger client — they signed Fashion Toast’s Rumi Neely to their LA branch in April. {Fashionologie} Baby Face: Claudia Schiffer just doesn’t age. Vogue UK featured the supe in a retrospective. And Read more →

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Published at 2:41 PM

Wednesday August 12th, 2009

Beauty

Under the Influence

This story on Allure’s blog, originally from The British Telegraph, particularly struck me just now in light of all of your comments on the Cintra Wilson quote, as well as just the heated tone of comments on the internet in general. Here’s the deal: A woman’s Facebook friend posted an incredibly derogatory remark about the Read more →

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Published at 2:39 PM