We have a new guilty pleasure on the internet and you can find it on, of all places, Style.com.

The site tapped actor/designer/filmmaker/jet-setter/all-around cool, classy guy Waris Ahluwalia to answer the questions on “how best to navigate the intricacies of fashion week” advice column-style in an amazingly insidery new feature called, cleverly, Love & Waris.

Despite having a few fashion weeks under our belts, we hardly knew the true gravity of the problems facing fashion people these days. That it’s taken this long for someone to provide a resource for them is downright tragic. An example of one such troubling dillema:

Dear Waris, A friend has invited me to a fashion week party he’s hosting, but I’ve also been invited to two better parties that night and can’t possibly make it to all three.

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