We already know that Fifty Shades of Grey is good at driving rope and tie sales, so just imagine what the smutty book will do for a lingerie line. Thankfully, we’re about to find out. While news of an imminent Fifty Shades of Grey merchandise line broke a few months ago, little was known about Read more →
Here’s a surefire way to get your new ad campaign some buzz: Base it off of the insanely popular book of the moment, Fifty Shades of Grey and then cast some minor celebrities to be in it for good measure. Or, at least that’s the route that Marc New York–a division of Andrew Marc–took with Read more →
Ever since Fifty Shades of Grey began dominating (ha) the Best Sellers list, it seems like the whole world has been going BDSM.
The dominatrix has always been a key figure in high fashion, but now that even soccer moms are getting in on the action–driving sales of rope and ties–and licensing deals for everything from lingerie to mugs to who knows what else in the works, it seems that BDSM style is finally going mainstream.
But what do the real-life dominatrixes have to say about the new phenomenon? What does an actual dominatrix wear? And how on earth do they manage sporting a corset and heels while simeoltaneously whipping people? We chatted with Mistress Tetra, a professional Domme working in Los Angeles, California, to find out the answers to all these questions and more.
Read on for style advice from her.
Fifty Shades of Grey has been a breakout publishing phenomenon of Twilight proportions (if you substitute tweens for adult women, and vampires for S&M masters), so really it was only a matter of time until this happened: Yep, the bestseller is getting a merchandise line and it will likely include lingerie, fragrance and, of course, ‘adult’ products.
Clothes line rope has been flying off the shelves at New York City hardware stores recently–but this isn’t related to any green, eco-friendly, retro-ironic-hipster initiative against using dryers. No, it’s a little more… grey than that. Fifty Shades of Grey, to be precise.
According to the New York Post, local ladies are going crazy for the easy to access “accessories” used in the soft-core bestseller, including (but definitely not limited to) soft cotton clothes line rope, riding crops, hand cuffs, and of course, silver-grey menswear ties. Adult retailer Babeland has seen a 30% sales spike in ‘kinky products’ over the past few months, with an 81% increase in visits to its website’s Bondage page since the book’s popularity skyrocketed. Maybe the best reaction of all has come from the generally conservative Brooks Brothers, which sent out a cheeky PR blast stating, “We may not have Fifty Shades of Grey Ties, but we do have Eight Shades of Grey Ties.” Whoever came up with that zinger, bravo.
