Fashionista contributor Long Nguyen is the co-founder/style director of Flaunt.
Just a few minutes past midnight last night Alice Cooper took the stage and performed his perennial hit “School’s Out,” released in 1972. This was just moments after ZZ Top sang “Foxy Lady.” Darling Stilettos did the CBGB Ramones classics “Blitzkrieg Pop,” and Donovan Leitch–with Camp Freddy and Perry Farrell–closed the show with the Jane Addiction classic “The Mountain Song.” And that’s only a partial line up of the rockers that came out to perform in celebration of the launch of Original Moonshine and the tenth anniversary of John Varvatos’ menswear collection at the former CBGB space on Bowery, now Varvatos’ store selling his main, USA and Converse collections. Rock & Roll, whiskey and fashion.
Designer fashion requires a narrative–a way of telling a story or relating a lifestyle that the clothes are mere accoutrements. For Mr. Varvatos, it’s his early affection for rock music that has provided the blood that has flowed through his work since launching his first collection for fall 2000. In his office it’s hard to locate a book on fashion, but the piles on his long coffee table include The Illustrated Biography of Bob Dylan, Rock Record 7, CBGB: Decade of Graffiti History and Punk, Made in the U.K – The Music Attitude 1977-1983, Who Shot Rock & Roll, and Ryan Adams and the Cardinals: A View of Other Windows. And off course a tome on The Doors, just to name a few. In reconnecting with his adolescent obsession with rock music Mr. Varvatos gives the brand a soul, or what we call “fashion.”
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