Jennifer Zuccarini’s resume was already ridiculously impressive before launching her own line last year. The ambitious designer cofounded the uber-seductive Kiki de Montparnasse before becoming design director at Victoria’s Secret—talk about lingerie street cred. But developing a line all her own was always the goal, and in 2012 she did just that with the launch of Fleur du Mal. More than just another lingerie line, Zuccarini’s vision was to create an experience that celebrates both getting dressed and undressing, and everything that surrounds it.
We talked to her about how it all came about.