In a truly blind beauty test, where the testers have no knowledge of brand, packaging, price range, or previous reviews, what products would reign supreme? With that in mind, we at Fashionista concocted the “Blind BB Cream” test.
Most women probably agree that a good mascara is absolutely essential to any beauty routine. Or at least that’s what makeup companies think, if the sheer and utterly confusing amount of mascaras on the market is any indication. There are volumizing, thickening and lengthening formulas; bristle, plastic, curved, and straight wands; ones that declump, ones that purportedly help your lashes grow longer–there’s even mascaras that vibrate. But with so many options on the table, how does one even begin to choose the right mascara for herself?
We decided to ask some experts to help us demystify mascara. They helped us decode everything from brush shape to how to apply it. What follows is a review of the 15 latest and greatest mascaras on the market. Read on:
Do you have an unnatural aversion to classic lipstick? You’re not the only one, and the beauty industry is sympathetic to your plight: Sheer lipsticks–tubes that can be applied without looking in a mirror–are all the rage right now.
Here are 13 of our favorites. Try ‘em out.
It used to be that when an actress’s career stalled or she got a bit past her prime, she’d turn to the theater to re-establish herself as a “serious” actress. Now it seems like Hollywood leading ladies are running to the beauty industry to up their cred and leave a legacy.
There’s a whole generation of waning ’90s TV and movie sweethearts (see: Drew Barrymore, Katie Holmes, Jennifer Aniston) who are getting serious in the beauty business. And not just as spokesmodels. But why?
Attention, all you Drew Barrymore fans: Rumors started swirling back in October that the actress and new mom was launching a color cosmetics line, and now it’s confirmed. Barrymore will debut her new makeup range, Flower, this January.
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