Fashion’s Night Out Is Happening Again–So How Do Retailers Feel About It?
Love it or hate it, Fashion’s Night Out is slated to return this coming September for the fourth year in a row. While organizers can’t commit to a date yet because fashion week schedules are still being worked out, it is usually held on the first Thursday evening of New York Fashion Week. Which means it will most likely take place on either September 6 or September 13 in 2012. Stores who wish to participate can start registering this spring.
Anna Wintour’s pet project has grown exponentially since it first debuted in 2009. Most recently, a slew of Vogue magazine editors descended upon Tokyo for its post-tsunami comeback FNO–more than 400 retailers in Japan participated. It’s expected that about 250 US stores will participate this year.
After this last FNO, we asked: Do people actually shop? Is it worth it?
